Overview Maruti Suzuki is an Indo-Japanese automobile brand that builds small, frugal yet trustworthy and practical cars. This is the typical image of Maruti Suzuki majority Indians have in their minds. Back in 2014 Maruti Suzuki decided to up their game to shed off its ‘small car maker’ image and came up with the Ciaz-a mid sized saloon. Now, Maruti was trying to get into this segment for the fourth time and had a history of failures with its offerings like the Baleno, Kizashi and the SX4. But the Ciaz turned fortunes around for Maruti Suzuki and became an instant hit, almost out-selling its rivals like the Hyundai Verna and the iconic Honda City in the very first year after its launch. Moreover, the Ciaz also helped Maruti Suzuki to come up with an entirely new premium sub-brand, the Nexa. So what makes the Ciaz such an attractive package? What has Maruti Suzuki put into it that it shook the ground of its strong and well settled rivals. Why is it an important car...